Welcome to the V Spot ! Your home for the ecomm nearly news. It is June 6th and conference season is officially over. So if you are in Vendor side Partner marketing, the partying stops now and the sales roll in. I’m looking at you Shane Getkate. Yes fort the rest of the year you have now got to justify your expense account and unnatural tan for this time of year.
This episode is powered by Omnisend — the email and SMS platform that’s not just Vinny-proof… it’s everybody-proof.
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125,000+ brands are already using it. Why? Because merchants are pulling in $68 for every $1 spent.
That’s not marketing fluff — that’s “buy me a pint” money.Omnisend gets your flows flowing, your lists growing, and your analytics actually telling you something useful — not just “open rate is up 0.3%.”And yes, they’ll migrate you for free.
(That’s normally a $1,000 oh-god-why-haven’t-we-done-this-sooner situation.)
Shoutout to Tadas and the team — still the only questionable decision they’ve made is sponsoring this show. But hey, they’re smart — they’ll figure it out.
Powerful. Not complicated. And blessedly acronym-light, unless the acronym is ROI.
Lets do the news.
First up - A story every retailer might want to look away from - UK news now and Sports Direct have been accused of using “dodgy prices” The claim said it found products being sold on Sports Direct’s website with recommended retail prices (RRPs) “that appear to be misleading”, as it couldn’t find the products sold at the RRP price anywhere else online. - Lets put this in the never have I ever bucket.
North Face and Cartier were the latest retailers who suffered outages after cyber attacks. What we know so far is that the attackers love wearing Victorias secret by night, North face by day and are into the finer things in life, such as cartier, Harrods and Dior. No doubt in our mind it is the collective works of Bond Girls of years gone by all disgruntled by the lack of reveal of the new 007.
Peloton this week launched a peer to peer resale site This could spell the end of ecommerce credibility as we know it.
German antitrust regulators warned Amazon on Monday that the company’s pricing mechanisms for third-party sellers could run afoul of competition laws - No shit.
And that’s a wrap for today — :
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Thanks again to our sponsors at Omnisend — may your subject lines always be clicky, and your unsubscribes forever few.
Thanks for watching the V Spot. Thats the 6 minutes you won’t get back this week.
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