🚨 NEW EPISODE: “The RFM Whisperer” | Struggle Bus Ep 2 🎧
Featuring Rich Chapple: ex-Gymshark, ex-THG, Growth Foundation co-founder, and certified ecomm Swiss Army Knife.
Last week it was a Catholic woman and a Protestant mason.
This week?
It’s a Bon Jovi fan who built billion-dollar beauty machines and still sweats CRM segmentation like it’s 2004.
👉 You’ll want to listen if:
You’ve ever cried over Shopify dashboards at 4am
You think “trade ecomm” should be a protected species
You’re a CMO who still pretends ROAS is a personality trait
Rich doesn’t just talk about the struggle — he’s lived it:
🧠 Built the RFM analysis doc that’s passed around like holy scripture.
🧃 Founded The Growth Foundation to prove growth comes from actual people (not chatbots and vibes).
🛒 Used trade marketing as a religion and once evangelised CRM like he was saving souls.
He breaks down:
✅ Why the best ecomm folks are half architect, half shopkeeper
✅ The tyranny of data vs. the reality of carts left abandoned like Tinder dates
✅ Why brand equity is real but won’t pay your electricity bill
✅ And how every good marketer should be part FBI profiler, part John King with the CNN magic wall
🔊 It’s funny. It’s brutally honest. It’s weirdly moving.
And yes — we end with a karaoke moment.
🎸 Livin’ on a Prayer? That’s Rich’s career anthem. Fitting.
✋ This one’s for anyone who’s had to explain why “trading manager” isn’t a made-up job, or who’s watched a perfect email campaign land in the promotions tab.
📢 Proudly sponsored again by:
Omnisend - The smartest, simplest and most cost productive way to run email marketing.
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🎙️ Listen now on Spotify, Apple or wherever you board your emotional ecommerce bus:
#ecommerce #strugglebus #growthstrategy #crm #rfm #trademarketing #retailtherapy #founderlife #d2c #digitalmarketing #ecommagency #podcast
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