Teaser - The Struggle Bus Ep 1 drops Thursday

#ecommerce Teaser Alert: 133 years ago a catholic woman in the North West Of Ireland got the help of a protestant, freemason mill owner to start what has become and maintained as FOXFORD Woolen Mills. Shipping to ALOT of countries all over the globe.

A brand that was born:

out of a need to give employment to an area,
provide skills to local people,
to have food on the table
Provide materials for local law enforcements
Bedding for school goers,
And to become a commercial enterprise.

221KM from Dublin
3,053 miles from New York

3 x blanket types
3 x blanket sizes

Being a young Mum early in life (having a daughter at 19), the ability to multi task and react when needed are some of the core skills needed to be an exceptional and effective brand marketer - Tracey Smith epitomises the modern brand leader. Working in a place that is remote, with a huge sense of history and responsibility. Belonging to an area and community with usch a purpose is a huge sense of burden, but excitement.

Taking a brand into a modern era, considering technological advancement and all its perils.

Talking about lifetime value in terms of generational family members rather than over 2-3 years. Trumps Klaviyo in my mind.

Jumping on the struggle bus for the opening episode this Thursday is Tracey Smith for episode 1 of the Struggle Bus

We are proud to be sponsored by our partners who you will learn loads more about over the next few months

Eurobase Strike Digital and Omnisend - Eurobase and Strike might not know it yet but they are in for a ride- right Omnisend

WHAT IS THE STRUGGLE BUS?

The Struggle Bus is a raw, real, and refreshingly short podcast for ecommerce, retail, and marketing technology leaders who’ve been in the game long enough to know there are no shortcuts—and even fewer perfect endings.

It's a space for the seasoned operators. The unsung marketers. The product leads holding it together while the tools change weekly.

No scale hacks.
No LinkedIn humblebrags.
Just proper conversations about doing the work, quietly and well.